The CRO GTM Diagnostic
The RepAgentic Outside-In Read examines everything your market can already see. Experienced GTM judgement determines what it means, where to start and what should happen next.
The diagnostic in one minute
Follow a fictional company from the claims made at handover to the outside view, verification, where it lands and a dated plan. One minute, no sound needed.
The animation uses everyday names for the eight capabilities: Who you sell to (Market Reality), Go-to-market plan (Revenue Plan), Team, culture and pay (Team Design), Value proposition (Value Story), Account outreach (Motions), Enablement (Rep Readiness), Tech, data and AI (Systems and Data) and What gets measured (Metrics). Illustrative example, fictional company.
The diagnostic outcome
Rebuild
0 to 40%
Repair
41 to 60%
Optimise
61 to 80%
Scale
81 to 100%
Illustrative example, fictional company
Northgate Systems is a fictional company. Click any capability to see what was checked and what the evidence showed.
Provisional 58% Repair · evidence range 29 to 87% · 17 of 48 practices seen from outside · first area to fix: Team Design
Public evidence can't prove everything, so the Outside-In Read gives a range. Inside-Out Verification closes it to one score.
Open the example Executive Brief (PDF)
Scored and signed by Jeremy Heap, founder of RepAgentic. Jeremy scaled a global SDR organisation from 15 to 60 reps and pipeline from USD 20M to USD 450M. AI organises the evidence. Jeremy decides what it means and approves every document before it is released.
The included and optional 60-minute review
You see the depth before you spend a dollar on verification. The four-page Executive Brief and the full diagnostic behind it are both yours to keep. A 60-minute review of the findings is included, and optional. The brief arrives whether or not you book it. In the review we present the conclusions and the questions they raise, then discuss them with your leaders.
Delivered with your brief
Your maturity band and range, a score for each of the eight capabilities, the account canvas, the first area to fix and the questions to verify: the document you keep before we ever meet.
Open the example Executive Brief (PDF)Yours to keep, whether or not you book the review
The full evidence, capability by capability: what is proven, what is inferred and what cannot be seen from outside; what the account canvas reveals; where the maturity band lands; and the first area to fix. A sample of the format is downloadable here.
Open the example diagnostic (sample PDF)Examples for two fictional companies are on the examples page: the briefs in full and the diagnostic as a sample.
No sales development team yet? You receive a Greenfield Brief and Greenfield Diagnostic instead.
How the two readings become one
The Outside-In Read gathers what the market can already see, before you spend anything. The Inside-Out Verification adds what only your team can prove. This is where the two readings meet: every outside finding is marked confirmed, changed or overturned, and the Verified Plan is built only on what your evidence supports.
Public evidence
The Outside-In Read: gathered before you spend anything.
Internal evidence
The Inside-Out Verification: added only if you choose to verify.
Follow-up questions are asked only where documents fall short.
Outside meets inside
Every outside finding marked confirmed, changed or overturned.
The Verified Plan
Actions · owners · hours · dates
A dated plan built on your evidence and set to your team's real capacity. Yours to keep.
The method, in the open
See it before you fix it. A fix chosen without evidence is a bet.
The method is published here. The 645 questions and the detailed scoring rules stay private.
Every finding is sourced.
Each finding in the Outside-In Read names the public page it came from.
The same evidence gives the same score.
Scores follow fixed written rules held in the engine, not a fresh judgement each time.
Missing evidence is not scored as weakness.
If a capability can't be seen from outside, it is marked not assessed, never low.
A range until it is proven.
The Outside-In Read gives a range. Only your team's own evidence closes it to one score.
Your self-view is not evidence.
The eight-question self-assessment is shown beside the evidence so you can compare. It never changes the score.
A claim needs evidence.
An answer with no document or example behind it stays a question to check, not a score.
How the read works
Every Executive Brief shows the same eight capabilities three ways. The view from outside is what public evidence supports. Your view is the band you choose in eight quick questions. Where the two disagree is exactly where verification starts.
Your view sits above the outside view on 2 capabilities, matches on 5, and below on 1. Verification starts with Value Story, where the market can see Rebuild and you see Optimise.
1 · The view from outside
Optimise, 69%
What public evidence supports, free, within one business day. Your overall score sets the band. The plan starts with the earliest capability that needs work: Value Story, 34%.
2 · Your view from inside
Eight questions, two minutes
You choose the band that sounds most like you for each capability. One person's view, not evidence. The brief lays it over the outside view so you can see where they disagree.
3 · The verified view
Verified Plan
Your own documents settle each difference: the outside read is marked confirmed, changed or overturned, capability by capability. The Verified Plan is built only on what your evidence supports.
Illustrative example. Your brief shows your own figures. Your view appears when you complete the eight questions in your request.
How verification works
The Verified Plan rests on your own evidence. We check every practice that drives new business, but your team only answers what your documents don't already show.
8
capabilities, checked in the order they need to be built
48
practices, each scored on evidence, not opinion
645
questions in our library, asked only where they are needed
Your team answers in plain language. The next question depends on the answer.
Each answer is backed by a document you already use, such as a plan, a slide or a report. Nothing new needs to be written, and we never ask for logins or access to your systems.
We score each practice on what the documents show, mark where the outside read was confirmed, changed or overturned, and name the first area to fix.
Sample questions, Market Reality
A fictional answer at each step.
What types of companies are you trying to win as customers?
Mid-sized logistics firms, mostly 3PLs.
Supporting document: your current target-market or ideal-customer document.
The document lists 3PLs, but the sales team's account list also includes manufacturers, so we ask:
Which version should everyone on the team be using?
Marketing's version, but sales still works from last year's list.
Supporting document: the current version, with its date and owner.
Two versions are in use, so we check what happens in practice:
Would two people choose the same companies using your current guidance?
Probably not. Marketing's list and sales' list share about half of the same companies.
Supporting document: two recent target lists, one from each team.
What the three questions show
Three questions, documents you already had, and the first fix is clear.
If nothing is written down, we ask instead: how do people choose companies today? Follow-up questions depend on your answer and what the documents show. Most of the library is never asked.
Every outside finding is marked against your own evidence, so you can see where the read was right and where it was wrong.
A number someone believes stays a belief until there's a document behind it. Only evidence moves a score.
If the outside read can't see enough, it becomes a question for your team, not a claim about it.
You could ask an AI tool about your go-to-market. It would answer from whatever it found, and the answer would change with the question. Here, AI works inside fixed limits.
Your data is not used to train the AI tools we use.
Not ready to request yet? Take the eight-question self-assessment →
We read your website, the LinkedIn presence of your company, SDRs and account executives, demand signals, organisation, hiring and competitors across all 48 practices. Eight quick questions from you, then your four-page Executive Brief, typically within one business day of your request. No sales development team yet? You receive a Greenfield Brief instead.
Your four-page brief places what the market can see at Rebuild, Repair, Optimise or Scale, with the range the evidence supports. It names the visible gaps and the first area to fix.
A 60-minute review of the findings is included, and optional. The brief arrives whether or not you book it. In the review we present the conclusions first: what we recommend, what we found and the questions it raises for your CRO, CMO and RevOps leads. Most of the hour is discussion. The full diagnostic behind your brief is yours to keep whether or not you book the review.
If you choose to verify, your team answers two written rounds, backed by documents you already have. A third round runs only if an answer needs checking. Your evidence confirms or changes the Outside-In maturity band and settles what public evidence cannot.
We score your evidence against all 48 practices, drawing on a library of 645 questions. Every outside finding is marked confirmed, changed or overturned. Your Verified Plan names the first area to fix and dates every action, with owners and hours set to your team's real capacity.
The plan is yours to run yourselves. If you want help, the ways forward are compared, with fees, on the Engagements page.
Inside-Out Verification
We score all 48 practices on your evidence and write the Verified Plan.