Rebuild
0 to 40%No written target market, or one nobody uses. SDRs pick accounts by instinct or from last year's list. Two people would choose different companies.
Built for B2B revenue leaders accountable for new-business pipeline
Best fit: 51 to 1,000 staff, with a sales development team or hiring their first.
Find out what's really holding back your pipeline. Then fix it in the right order.
We read how your sales development team creates pipeline and how your account executives convert it, and name the first area to fix, from public evidence, before you spend on AI SDRs, tools, hires or agencies.
Free. Eight questions. Your brief within one business day. No access to your systems.
Your new-business pipeline engine. Sample for a fictional company, Northgate Systems. What you were told at handover: world-class, all eight capabilities rated green. The outside view from the Outside-In Read: Repair, 58%, provisional, could be 29 to 87%, with Team Design as the first area to fix. Verified from inside against your own evidence: Repair, 59%. One of eight claims holds up, and the first fix moves to Market Reality because two market definitions disagree and there is no qualified-account test. Where you land: 59% Repair on the maturity curve, next band Optimise by 23 November 2026. Expected outcomes: opportunities accepted rise from 68% to 76%, opportunities reaching later stages rise from 81% to 88%, and revenue grows by $0.5M to $1.1M a year. Then fix it in the right order.
See the sample Executive Brief - SDR organisation scaled
- 15 to 60 reps
- SDR organisation scaled by Jeremy
- Pipeline scaled
- USD 20M to USD 450M
- Pipeline grown
Most growth problems are found late, and fixed in the wrong order.
Growth usually stalls at one gap further up the chain. Hiring or buying tools before that gap is fixed spends money on the symptom.
01
It looks fine from the inside.
Pipeline reports, activity numbers and a full CRM can all hide the real constraint.
02
The fix is usually a hire or a tool.
More reps or new software arrive before the market, the plan and the handover are settled.
03
One gap holds up the rest.
If the target market isn't written down, the team, the message and the metrics all inherit the problem.
We check eight capabilities, in the order they need to be built. See the eight on the CRO GTM Diagnostic page
Whether you already have a sales development team or are building your first new-business seat, there's a route.
You already have SDRs, BDRs, BDEs or ADRs working with your account executives
We score each capability and name the first one to fix.
The plan repairs it with the people you have, dated to their real hours.
Roles that are missing or stretched are named, with an action to cover them.
You're building your first new-business seat
No sales development team yet, even if your account executives prospect for themselves.
We look at your routes to revenue and what a first seat would cost and return.
The plan chooses the seat: hire, fractional, outsourced or founder-led with support.
It sets a six-month test: keep, change or stop.
What you get free
The free Outside-In Read.
Maturity band and range
Where the public record places you, and the evidence range behind it.
First area to fix
The earliest capability with a visible gap, and the one to test first.
Account canvas
A structured view of what is proven, open and proposed.
Questions to settle
What your internal evidence needs to confirm or correct.
No sales development team yet? You receive a Greenfield Brief instead: your routes to revenue and what a first seat would cost and need to return.
See the work. Then decide.
Each route produces four documents. These are examples made for two invented companies, so you can see the format and depth before you talk to us. The first two documents in each route are shown in full. The Verified Plan and GTM Build Pack are short samples. Clients keep the full versions. A 60-minute review of the free read findings is included, and optional. The brief arrives whether or not you book it.
You already have a sales development team
Example company: Northgate Systems, a fictional software company with an established sales team.
Read: Executive Brief
Four pages from public evidence: where the account stands, the first area to fix and the questions to verify.
4 pages, full documentDownload PDFRead: Full diagnostic, sample
The account on the public record and the Market Reality capability in full. The other capabilities are summarised.
9-page sampleDownload PDFVerify: Verified Plan, sample
Selected pages: the answer, who is accountable for what, the account summary, two capability pages and a page of the dated action list.
8-page sampleDownload PDFBuild: GTM Build Pack, sample
Selected pages: a Market Reality workshop deck set up for the account, a workbook page and the module guide.
12-page sampleDownload PDF
Both companies, their people and their figures are invented. Every page is marked "Fictional example". © RepAgentic 2026. All rights reserved. Not for reuse or resale.
What the bands look like for one capability
Market Reality: who you target and how you choose accounts. Each of the eight capabilities is scored the same way.
Repair
41 to 60%A definition exists, but teams work from different versions. Marketing's and sales' lists only partly overlap. Some meetings come from companies outside the target.
Optimise
61 to 80%One dated definition with a named owner, used by marketing and SDRs alike. Two people choose the same companies. Each account is marked in the CRM as in or out of the target.
Scale
81 to 100%The definition is reviewed each quarter against wins, losses and the pipeline that moved forward. The share of pipeline from target accounts is tracked. New signals, such as hiring or a product launch, add accounts, with a person signing off.
Why it matters: each step up means more of your pipeline comes from companies you can win, so more opportunities reach later stages and deals are worth more.
An example of how one capability is described. Your own score comes from your evidence.
Where the public record is thin, the band is provisional, and verification confirms it.
Ready to see where your pipeline stands?
Get your free Outside-In ReadHow it works
Everything starts with the free read. What follows depends on what it finds.
Three steps: read, verify, build.
01
Read
- You get
- A four-page Executive Brief, the full diagnostic behind it, and an optional 60-minute review of the findings.
- When
- Your brief within one business day of your eight answers.
- Cost
- Free
02
Verify
- You get
- Your Verified Plan: all 48 practices scored and proven on your own evidence, the first area to fix, and dated actions with owners and hours.
- When
- Two written rounds, 10 business days then 5, then a findings walkthrough and your plan.
- Cost
- AUD 5,000, excl. GST, fixed. Invoiced only when your plan is released.
03
Build
- You get
- Your team runs the plan: with our materials, with us leading the build, or with us advising your leader.
- When
- Starts when you choose. A check-in on the first milestone date and a review every 90 days.
- Cost
- Optional. Published prices from AUD 5,000.
Your team runs it. We are not the dependency.
The detail behind the work
See what a one-band move could be worth to you.
Open the growth calculatorReady to see where your pipeline stands?
Get your free Outside-In Read
Who you are working with
Jeremy Heap, Founder, RepAgentic
In his previous global role, Jeremy grew an account development team from 15 to 60 reps, and its yearly pipeline from USD 20M to USD 450M.
RepAgentic finds what is really holding your pipeline back, starting from public evidence, verifies it with your team, and fixes it in the right order, so pipeline, conversion and revenue growth follow.
More about JeremyThe first step
Get your free Outside-In Read.
Eight quick questions, then your brief within one business day, prepared from public evidence only. A 60-minute review of the findings is included, and optional. The read is yours to keep.
- Your four-page Executive Brief, prepared from public evidence only.
- Emailed within one business day of your eight answers.
- A 60-minute review of the findings is included, and optional. The brief arrives whether or not you book it.
- No obligation. The read is yours to keep.
Not ready yet? See example documents for two fictional companies.
A note on fit: No sales development team yet? The read still works. It becomes a Greenfield Brief on what a first seat would cost and need to return.
Step 1 of 3: contact details
Step 1 of 3: contact details
Three short steps. Public information only; nothing is needed from your systems.
Now, where do you think you sit?
Eight quick answers, about two minutes. This is your view from the inside. Your read tests it against your public record and shows both side by side.
If you're unsure, choose the lower option. Uncertainty is itself a finding.
What's happening in your company right now? Optional
For example: "Just hired four SDRs" or "Missed Q2 by 30%". Add it and it goes with your Outside-In Read request, so the read starts from what matters to you.
0 of 8 answered
Step 2 of 3
Thanks, your request is in.
Expect your brief within one business day. Public information only; no access to your systems.
If you would like to talk through your request or share anything else I should know, you can book an optional 15-minute call.
No call is needed to receive your brief within one business day.
Book an optional 15-minute call